Meeting Details
April 5, 2017
7:00pm - 8:00pm
1 hr
NTPRD Chiller
Purpose
N/A
1.
Approve Minutes
Minutes
Motioned: Mike Harwat, Director/Vice President
Seconded: Jason Hillard, Director
| Voter | Yes | No | Abstaining |
|---|---|---|---|
| Stephanie Clingan, Director/Treasurer | X | ||
| Mike Harwat, Director/Vice President | X | ||
| Jason Hillard, Director | X | ||
| Jim Jasinski, Director | X | ||
| Bruce Clingan, Director/President | X | ||
| Aaron Prine | X |
2.
Treasurers Update
5
minutes
Minutes
No new information
3.
2017-18 Season Schedule Negotiation
20
minutes
We need to begin to develop a plan for the 2017-18 season. We like to have our season contracts signed by June 1st and announcements of our schedule by the Annual meeting at latest.
Minutes
Had a pretty in-depth discussion about next years season and concluded that we should start negotiation to secure pretty much the same season schedule as last year as a base point. Board agreed that we did not want to reduce membership curling opportunities in an effort to recruit during the Olympic cycle. The cycle recruitment needs to be separate.
Bruce will reach out to Chiller regarding 5-6 weeks in the fall and 10 weeks in the spring. Bruce will try to push back out dates in the fall to start as close to October as possible.
Olympic Cycle Recruiting
A number of different ideas were thrown out. It seemed like there was concensus on the following general concepts for next year
- December LTC's are great for our regular schedule and should consider continuing this coupled with pushing media exposure like this year. This helps drive people into the RiverScape league
- During Olympic cycle having LTC's in February and March is the best approach because of TV coverage.
- Would like to consider 3-4 LTC's (Accommodates 128 people total) in March at Chiller
- 4 Week instructional league, or potentially multiple at intro price in April to give these curlers programming to move into.
- More 4 week mini leagues to continue for those who have continued interest.
Still discussing but we will start to ask our venues about ice time during this time period.
Do not want to have LTC's unless there is programming to have them move into. Board understands and is planned to take a risk with this programming in the Olympic cycle.
Columbus Summer Curling Interest
Bruce was approached by some people in Columbus interested in potentially curling some in the summer. Initial conversations had somewhere between 16 and 24 people interested. Board agreed that this could be good for us and them and we should continue discussions. Bruce, Mike and Brick are working this through.
Result: Tabled
4.
Strategic Planning Discussion
30
minutes
4.1
Marketing Plan Update
Marketing focus after the last meeting was focused on increasing social media presence. Increased presence seems to have created increased engagement.
- Facebook posts have become much more regular
- Facebook league posts have been more engagement driven instead of photo albums
- Twitter posts have become much more regular
- Twitter posts have been driven at increasing community engagement, gotten some good community based follows.
- Instagram account created
- Bruce reworked Mailchimp lists into a single master list and membership list.
- Bruce send out first of membership update newsletters.
No plan for email marketing or other marketing strategies has been developed
Bruce posted marketing coordinator position to club.
Minutes
Discussed how we have seen good things from the increased social media usage, but we need help to keep this up.
Mailchimp Usage
Bruce has spent some time cleaning up and organizing mailchimp. Lists have been combined and organized. Jason is using Mailchimp for Springfield Setup Volunteer reminders. The benefits from using mailchimp are pretty steep, we can learn a lot about how our information is consumed and make informed decisions on how to make changes. We can also get emails scheduled and build templates that can be used as well.
After the conclusion of the Springfield league, it will be considered policy that all email about leagues, programming, announcements etc... will happen through Mailchimp. We will be moving away from using email clients and BCC lists in our communication.
5.
Advisory Board Addition
Addition of Mel Capelli to advisory board
Minutes
Discussed adding Mel Capelli to Advisory Board in the capacity of Membership Coordinator. This would encompass the social things that she is doing along with her role as the membership committee leader. This gives her a seat at the table during our membership discussions for the coming year.
Bruce will handle notifying her.
Result: Approved
Motioned: Mike Harwat, Director/Vice President
Seconded: Jason Hillard, Director
| Voter | Yes | No | Abstaining |
|---|---|---|---|
| Stephanie Clingan, Director/Treasurer | X | ||
| Mike Harwat, Director/Vice President | X | ||
| Jason Hillard, Director | X | ||
| Jim Jasinski, Director | X | ||
| Bruce Clingan, Director/President | X | ||
| Aaron Prine | X |
